Apple App Store Crosses
By BRAD STONE
A quick update from the land of Apple: The company announced on Monday another set of remarkable numbers for the app store for the iPhone and iPod Touch. Customers have downloaded more than two billion apps in the last year and a half, up from a billion in April and a billion and a half in July. Apple says there are now 85,000 apps available for the phone, up from 65,000 in July.
The blog Apple Insider further parses the numbers, calculating that an average of 6.3 million apps are downloaded a day, up from 4.1 million earlier in the year. The breadth and depth of Apple’s app store is a big reason why the iPhone continues to maintain its lead against up-and-comers like the Palm Pre and the phones running Google’s Android operating system.
Of course, there is one figure missing from the latest news out of Cupertino: How many of those apps are still being used after they’re downloaded? (We’re curious—what percentage of apps you’ve downloaded do you regularly use?)
“The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone,” Steve Jobs, Apple’s chief executive, said in a statement. “The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.”
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