NetCom wins iPhone deal
Telecoms giant Telia Sonera has secured a deal to be the exclusive distributor of Apple's iPhone in Scandinavia, the Baltic countries and Finland. That means they'll be sold and operated in Norway by NetCom, Telia Sonera's local unit.
 There already are lots of iPhones in Norway, despite Apple's attempts to control their sales and operation. PHOTO: PAUL SAKUMA/AP |
Norwegian telecoms firm Telenor apparently lost the bidding for the iPhone, and NetCom will be alone in selling the iPhone and the conventional subscriptions to make it work in Norway.
TeliaSonera wouldn't reveal any details about how it secured the deal with Apple, what the iPhones will cost or even when they finally will be available.
"We think it's exciting to get to launch the iPhone in the Nordic countries and the Baltic," a TeliaSonera official told news service E24. "Beyond that, I unfortunately can't say anything."
The iPhone now costs around USD 400 in the US, equal to about NOK 2,000 at current exchange rates. They're likely to carry much higher pricetags in Norway, though, like most everything else.
Thousands of eager Norwegian fans of Apple products already have bought iPhones in the US, brought them home to Norway and figured out how to make them work. That may cut into NetCom's core market.
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